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A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry

Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430

Persistent link: https://www.econbiz.de/10015063994

The perceived value of customers : antecedents and its effect on word-of-mouth

Nguyen, Phuong-Linh; Phan, Dinh-Quyet; Nguyen Thi Uyen - In: Global business and finance review 29 (2024) 1, pp. 101-114

Purpose: This study aims to investigate the antecedents of the customer's perceived value, including multi-channel integration and brand equity, and the impact of the perceived value on word-of-mouth. Design/methodology/approach: A quantitative approach by PLS-SEM was used in the research. This...

Persistent link: https://www.econbiz.de/10014490981

Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use

Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012666047

Remaining of current social network sites : an unconscious and conscious perspective

Huang, Hsin-Yi; Shih, Sheng-Pao - In: Journal of electronic commerce research : JECR 20 (2019) 2, pp. 118-140

Persistent link: https://www.econbiz.de/10012153951

Effects of customization and personalization affordances on perceived value and continuance intention of smartwatch use

Luo, Yumei; Yang, Lei; Ye, Qiongwei; Liao, Qichen - In: Technological forecasting & social change : an … 194 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014475918

Understanding the effect of social media marketing activities : the mediation of social identification, perceived value, and satisfaction

Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 140 (2019), pp. 22-32

Persistent link: https://www.econbiz.de/10012132566

How integrated store-service quality promotes omnichannel shoppers' word-of-mouth behaviors : the moderating role of perceived relationship investment and the shopper's perceived value

Natarajan, Thamaraiselvan; Raghavan, Deepak Ramanan Veera - In: The TQM journal : the international review of … 36 (2024) 4, pp. 1113-1144

Persistent link: https://www.econbiz.de/10014547961

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898

Customer Contact Management : Erzielung von Kundenwerten in einer Postwachstumsgesellschaft

Lenz, Raimund - 2019

Persistent link: https://www.econbiz.de/10011569626