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Ethnocentrism, country of origin, and brand perception in a special context

Koubaa, Yamen - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 232-248

Persistent link: https://www.econbiz.de/10003833855

Country of origin, brand image perception, and brand image structure

Koubaa, Yamen - In: Asia Pacific journal of marketing and logistics 20 (2008) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10003728799

Exploring the properties of online social network data and their implications for consumer social data analytics

Koubaa, Yamen - In: Harnessing the power of social media and web analytics, (pp. 210-230). 2014

Persistent link: https://www.econbiz.de/10010340866

Odour-induced taste enhancement and consumption of low-sugar pastry

Koubaa, Yamen - In: International journal of market research : JMRS ; the … 59 (2017) 6, pp. 749-765

Persistent link: https://www.econbiz.de/10011833978

Ethnocentrism, country of origin, and brand perception in a special context

Koubaa, Yamen - In: International journal of business and emerging markets … 1 (2008/09) 3, pp. 232-248

Persistent link: https://www.econbiz.de/10009887849

Multidimensional structures of brand and country images and their effect on product evaluation

Koubaa, Yamen; Boudali, Rim Methamem; Fort, Fatiha - Département Sciences Sociales, Agriculture et … - 2015

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing-mix. Country and brand images are some of the cues proven to be of significant impact on consumer behavior. This paper studies country and brand image multi-dimensional structures across...

Persistent link: https://www.econbiz.de/10011198490

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 626-640

Persistent link: https://www.econbiz.de/10009408817

On the use of structural equation modelling in marketing image research

Koubaa, Yamen; Tabbane, Rym Srarfi; Jallouli, Rim Chaabouni - In: Asia Pacific journal of marketing and logistics 26 (2014) 2, pp. 315-338

Persistent link: https://www.econbiz.de/10010349401

Multidimensional structures of brand and country images, and their effects on product evaluation

Koubaa, Yamen; Methamem, Rym Boudali; Fort, Fatiha - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 95-124

Persistent link: https://www.econbiz.de/10010529568

Multimodal perceptual processing of cues in food ads : do you smell what you see? : visual-induced olfactory imagery and its effects on taste perception and food consumption

Koubaa, Yamen; Eleuch, Amira - In: Journal of advertising research 61 (2021) 1, pp. 78-94

Persistent link: https://www.econbiz.de/10012533673