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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: Social and environmental issues in advertising, (pp. 135-148). 2017
Persistent link: https://www.econbiz.de/10011591395
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Astroturfing global warming : it isn’t always greener on the other side of the fence
Cho, Charles H.; Martens, Martin L.; Kim, Hakkyun; … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 571-587
Persistent link: https://www.econbiz.de/10009426777
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Corporate sponsorships may hurt nonprofits : understanding their effects on charitable giving
Bennett, Christine M.; Kim, Hakkyun; Loken, Barbara - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10009779771
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Will this trip really be exciting? : the role of incidental emotions in product evaluation
Kim, Hakkyun; Park, Kiwan; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 983-991
Persistent link: https://www.econbiz.de/10003962956
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Stereotype threat in the marketplace : consumer anxiety and purchase intentions
Lee, Kyoungmi; Kim, Hakkyun; Vohs, Kathleen D. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 343-357
Persistent link: https://www.econbiz.de/10009272161
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Sins of omission versus commission : cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
Ng, Sharon; Kim, Hakkyun; Rao, Akshay R. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 89-100
Persistent link: https://www.econbiz.de/10010485546
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It's time to vote : the effect of matching message orientation and temporal frame on political persuasion
Kim, Hakkyun; Rao, Akshay R.; Lee, Angela Y. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 877-889
Persistent link: https://www.econbiz.de/10003861925
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Consumer response to brand extensions: construal level as a moderator of the importance of perceived fit
Kim, Hakkyun; John, Deborah Roedder - In: Journal of consumer psychology : JCP : the official … 18 (2008) 2, pp. 116-126
Persistent link: https://www.econbiz.de/10003717543
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Balancing out feelings of risk by playing it safe : the effect of social networking on subsequent risk judgment
Kim, Hakkyun; Lee, Kyoungmi; Park, Kiwan - In: Organizational behavior and human decision processes : … 131 (2015), pp. 121-131
Persistent link: https://www.econbiz.de/10011422325
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Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence
Cho, Charles H.; Martens, Martin L.; Kim, Hakkyun; … - In: Journal of business ethics : JOBE 104 (2011) 4, pp. 571-588
Persistent link: https://www.econbiz.de/10009802434