Johnstone, Micael-Lee; Tan, Lay Peng - In: Marketing Intelligence & Planning 33 (2015) 5, pp. 804-825
Purpose – The purpose of this paper is to understand how and why environmentally conscious consumers rationalise their non-green purchase behaviour. Design/methodology/approach – Seven focus groups were conducted. A total of 51 people, aged 19-70 years, participated in the study. Theoretical...