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Journal of retailing and consumer services
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15
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11
Developing digital marketing : relationship perspectives
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Routledge advances in management and business studies
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International Journal of Nonprofit and Voluntary Sector Marketing
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ECONIS (ZBW)
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Other ZBW resources
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Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
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2
Relationship outcomes following a service failure : the role of agent likability
Radu, Alexandru
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 364-379
Persistent link: https://www.econbiz.de/10013553058
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Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen, Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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4
The effects of team diversity on promoting sustainable luxury products
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Sung, Billy
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2082-2103
Persistent link: https://www.econbiz.de/10015210733
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5
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2155-2176
Persistent link: https://www.econbiz.de/10015210746
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6
Simplifying sentiment analysis on social media : a step-by-step approach
Xuan Truong Du Chau
;
Thanh Toan Nguyen
;
Jo, Jun
;
Quach, Sara
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015138116
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7
The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach
Levin, Elizabeth
;
Thaichon, Park
;
Quach, Sara
;
Lobo, Antonio
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011880456
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8
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
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9
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
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10
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
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