Oladele, Seun; Oladele, Femi - In: World Journal of Entrepreneurship, Management and … 12 (2016) 3, pp. 207-227
Purpose – The purpose of this paper is to examine the effect of new product on growth of emerging businesses (EBs) through sales volume and market share. Design/methodology/approach – The study surveyed 137 EBs in Kwara State. Two hypotheses were formulated and tested using correlation and...