"If you want to understand the bewildering complexity of consumer markets, financial markets and beyond, the traditional textbooks or theories wouldn't help much. This book presents a new market theory in which information plays the most important role. We portray the markets with three...

"There are certain kinds of people who garner enormous satisfaction from successfully taking on a "mission impossible" and, by so doing, actually manage to change the world, sometimes in surprising ways. Such individuals are rare, and when we become aware of them and their astonishing...