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Consumer responses to covert advertising in social media

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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship

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When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows

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Cross promotion of web references in print ads : are advertisers attempting to engage consumers?

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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

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The Attention Economy : A Category Blueprint

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SOV model, which relates market share to advertising spend, has been a fundamental principle in media planning, but its … Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human … professionals seeking to understand the evolving landscape of advertising. It offers a blueprint for change and foresight into the …

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Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?

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Advertising implications and design of messages

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The relationship between celebrities' credibility and advertising effectiveness : the mediation role of religiosity

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