Schneider, Sandra - In: International journal of management and economics 57 (2021) 1, pp. 85-102
loyalty cards is sufficient consumer acceptance. This work is expected to contribute to the explanation of acceptance in the … form of usage behavior. Based on the Technology-Acceptance-Model-2 (TAM2) and the literature, hypotheses were derived and a … benefits, convenience benefits and psychological factors also have an influence on acceptance. Furthermore, the usage behavior …