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Customer involvement in product development : an industrial network perspective

Laage-Hellman, Jens; Lind, Frida; Perna, Andrea - In: Journal of business-to-business marketing 21 (2014) 4, pp. 257-276

Persistent link: https://www.econbiz.de/10010478072

Business creation in networks : how a technology-based start-up collaborates with customers in product development

Laage-Hellman, Jens; Landqvist, Maria; Lind, Frida - In: Industrial marketing management : the international … 70 (2018), pp. 13-24

Persistent link: https://www.econbiz.de/10011863731

Starting up in business networks : why relationships matter in entrepreneurship

Aaboen, Lise (ed.); La Rocca, Antonella (ed.); … - 2017 - 1st ed. 2016

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Starting Up in Business Networks : Why Relationships Matter in Entrepreneurship

Perna, Andrea (ed.); Tsung-Ying Shih, Tommy (ed.); … - 2017

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact...

Persistent link: https://www.econbiz.de/10012396346