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Advertising : creative communication with consumers

Hepner, Harry Walker - 1964 - 4 ed.

Persistent link: https://www.econbiz.de/10000674672

I love creative advertising : what it is, when to call for it, and how to achieve it

Koslow, Scott - In: Journal of advertising research 55 (2015) 1, pp. 5-8

Persistent link: https://www.econbiz.de/10010520803

The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip (contributor) - 1999

business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished …This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … and practice for advertising students and professionals. …

Persistent link: https://www.econbiz.de/10012692092

Advertising & promotion

Hackley, Chris; Hackley, Rungpaka Amy - 2021 - 5th edition

"Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and …

Persistent link: https://www.econbiz.de/10012519279

Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns

Zwerin, Amanda; Clarke, Theresa B.; Clarke, Irvine - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 163-185

Persistent link: https://www.econbiz.de/10012179116

The advertising business : operations, creativity, media planning, integrated communications

Jones, John Philip (contributor) - 1999 - Online-Ausg.

operation, creativity, media planning, operations and speciality advertising …

Persistent link: https://www.econbiz.de/10013207752

The future of creativity in advertising

Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399

Persistent link: https://www.econbiz.de/10010198663

A recent look : creative professionals' perceptions of creativity in Hong Kong

Leung, Vivienne S. Y.; Hui, Anna N. N. - In: Services marketing quarterly 35 (2014) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10010363987

The advertising creative process : a study of UK agencies

Turnbull, Sarah; Wheeler, Colin - In: Journal of marketing communications 23 (2017) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10011706479

Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation

Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023

Persistent link: https://www.econbiz.de/10011644541