Grünbacher, Armin - In: Business History 54 (2012) 2, pp. 245-261
This article will investigate why German business leaders during the 1950s resisted the American lead for advanced management training but instead developed theirvery own model, the <italic>Baden-Badener Unternehmergespräche</italic> (BBUG). The article explains the origins, set-up and methods of the BBUG; it...