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Empirical development and evaluation of a maturity model for Big Data applications
Hansmann, Thomas - 2016
SWD-Schlagwörter: Massendaten, Design, Designwissenschaft<Informatik>, Reifung. - Freie Schlagwörter (Deutsch): Big Data, Design Science Research, Reifegradmodell. - Freie Schlagwörter (Englisch): Big Data, Design Science Research, Maturity Modell
Persistent link: https://www.econbiz.de/10012523082
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Optimal search engine marketing
Abou Nabout, Nadia - 2012
Persistent link: https://www.econbiz.de/10009546102
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Institut für Interactive Marketing & Social Media
Abou Nabout, Nadia - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 61 (2015) 1, pp. 54-55
Persistent link: https://www.econbiz.de/10011297354
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Overwhelming Targeting Options : Selecting Audience Segments for Online Advertising
Ahmadi, Iman; Abou Nabout, Nadia; Skiera, Bernd; … - 2023
Even as online advertising continues to grow, a central question remains: Who to target? Yet, advertisers know little about how to select from the hundreds of audience segments for targeting (and combinations thereof) for a profitable online advertising campaign. Utilizing insights from a field...
Persistent link: https://www.econbiz.de/10014359623
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Empirical generalizations in search engine advertising
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd - In: Journal of retailing 90 (2014) 2, pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
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Return on quality improvements in search engine marketing
Abou Nabout, Nadia; Skiera, Bernd - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 141-154
Persistent link: https://www.econbiz.de/10009569264
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An analysis of the profitability of fee-based compensation plans for search engine marketing
Abou Nabout, Nadia; Skiera, Bernd; Stepanchuk, Tanja; … - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10009554312
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PROSAD : a bidding decision support system for profit optimizing search engine advertising
Skiera, Bernd; Abou Nabout, Nadia - In: Marketing science 32 (2013) 2, pp. 213-220
Persistent link: https://www.econbiz.de/10009736694
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Influencer - Trendsetter für Ihre Follower und ein spannender Marketingkanal für Unternehmen
Hotz-Behofsits, Christian; Wlömert, Nils; Abou Nabout, … - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10011957342