Similar Search Results

Is returning a product worth my time? : the impact of time cues on consumer product returns

Lee, Shinhyoung; Yi, Youjae - In: Psychology & marketing 39 (2022) 7, pp. 1413-1427

Persistent link: https://www.econbiz.de/10013280109

Observer responses to others' charitable donations : effects of the donor social class-donation type interaction

Lee, Shinhyoung - In: Asia marketing journal 26 (2024) 1, pp. 31-44

Persistent link: https://www.econbiz.de/10015398956

Competence inference from muscle : how and when trainers' muscle mass impacts service purchase of personal fitness training

Park, Sangchul; Lee, Shinhyoung; Lee, Hyun-Woo - In: International journal of sports marketing & sponsorship 23 (2022) 4, pp. 804-822

Persistent link: https://www.econbiz.de/10013370494

How looking forward over the short period to-go affects consumer enjoyment : role of temporal scarcity in access-based services

Lee, Shinhyoung; Park, Kiwan - In: Journal of retailing and consumer services 65 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013169693

An investigation of the structure of expectancy-value attitude and its implications

Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83

Persistent link: https://www.econbiz.de/10001088008

Customer value creation behavior

Yi, Youjae - 2014

Persistent link: https://www.econbiz.de/10010350122

Customer value creation behavior

Yi, Youjae - 2014

1. Introduction -- pt. 2. Customer value creation behavior in the context of theory -- 3. Conceptualization and measurement of customer value creation -- 4. Antecedents of customer value creation behavior -- 5. Consequences of customer value creation behavior -- 6. Dysfunctional customer...

Persistent link: https://www.econbiz.de/10014498107

The effect of perceived economic mobility on customer aggression toward service employees : A darker aspect of customer behavior

Kwon, Yongju; Yi, Youjae - In: Psychology & Marketing 36 (2019) 11, pp. 1120-1132

Persistent link: https://www.econbiz.de/10012189560

When the American dream fails : The effect of perceived economic inequality on present‐oriented behavior

Bak, Hyuna; Yi, Youjae - In: Psychology & Marketing 37 (2020) 10, pp. 1321-1341

Persistent link: https://www.econbiz.de/10012273774

I will say “No” to that cookie : How imagined future self‐regulation drives current self‐regulation

Park, Jihye; Yi, Youjae - In: Psychology & Marketing 39 (2021) 4, pp. 853-870

Persistent link: https://www.econbiz.de/10012808574