Similar Search Results

Visual references in the description of print advertisements : a four-country cross-cultural analysis

Gliniecka, Martyna - In: Journal of international consumer marketing 34 (2022) 2, pp. 201-213

Persistent link: https://www.econbiz.de/10013167321

Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy

Checchinato, Francesca; Colapinto, Cinzia; Giusto, Alice - In: The globalisation of Chinese business : implications …, (pp. 241-264). 2014

Persistent link: https://www.econbiz.de/10012016699

A cross-national and cross-generational study of consumer acculturation to advertising appeals

Jimeneu, Fernando R.; Hadjimarcou, John; Barua, Maria E.; … - In: International marketing review 30 (2013) 5, pp. 418-439

Persistent link: https://www.econbiz.de/10009793489

Halal endorsements : stirring controversy or gaining new customers?

Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174

Persistent link: https://www.econbiz.de/10011540325

Cultural meaning, advertising, and national culture : a four-country study

Czarnecka, Barbara; Brennan, Ross; Keles, Serap - In: Journal of global marketing 31 (2018) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10011963049

Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising

Liu, Fang; Kanso, Ali; Zhang, Yong; Olaru, Doina - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 1028-1058

Persistent link: https://www.econbiz.de/10012179089

Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis

Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127

Persistent link: https://www.econbiz.de/10014233931

The influence of green message types on advertising effectiveness for luxury and budget hotel segments

Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460

Persistent link: https://www.econbiz.de/10012307855

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry Decisions -- Part II: Gaining Cultural Insights In...

Persistent link: https://www.econbiz.de/10014463083

Identity distancing and targeted advertisements : the black sheep effect

Harmon-Kizer, Tracy R. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 321-348

Persistent link: https://www.econbiz.de/10011532969