Owusu, Richard; Hinson, Robert; Adeola, Ogechi; Oguji, … - 2021
<B><P></B><B>INTRODUCTION TO THE BOOK </B><I><P></I><B><I>Introduction and Learning Objectives</B> </I></P><I><P></I><B><I>What is Marketing?</B> </I></P><I><P></I><B><I>How is marketing done?</B> </I></P><I><P></I><B><I>Conclusion</B> </I></P><I><P></I><B><I>References</B> </I></P><B><P></B><B>Part 1: Characteristics of the business-to-business market </B></P><B><P></B><B>Chapter 1: The business-to-business market </B></P><I><P></I><B><I>1.1.</B></I> <B><I>What is business-to-business marketing?</B> </I></P><I><P></I><B><I>1.1.1.</B></I> <B><I>What are the key...</i></b></i></b></p></i></i></b></i></b></p></i></b></p></b></b></p></b></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></b></p></b>