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Purpose: When entering foreign markets, multinationals can acquire part of a foreign firm and can increase or decrease their equity stake over time. However, extant studies have mainly focused on equity stake acquired during initial market entry. The paper aims to discuss this issue....
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<B><P></B><B>INTRODUCTION TO THE BOOK </B><I><P></I><B><I>Introduction and Learning Objectives</B> </I></P><I><P></I><B><I>What is Marketing?</B> </I></P><I><P></I><B><I>How is marketing done?</B> </I></P><I><P></I><B><I>Conclusion</B> </I></P><I><P></I><B><I>References</B> </I></P><B><P></B><B>Part 1: Characteristics of the business-to-business market </B></P><B><P></B><B>Chapter 1: The business-to-business market </B></P><I><P></I><B><I>1.1.</B></I> <B><I>What is business-to-business marketing?</B> </I></P><I><P></I><B><I>1.1.1.</B></I> <B><I>What are the key...</i></b></i></b></p></i></i></b></i></b></p></i></b></p></b></b></p></b></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></b></p></b>
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