Knowledge of how consumers perceive alternative banks on important attributes provides a foundation for understanding market structure. Market structure analysis can assist the bank in identifying potential opportunities in differentiation and in assessing the viability of low cost as a...

<title>ABSTRACT</title> This article presents an approach to enrollment management based on target marketing strategies developed from a choice-based segmentation methodology. Students are classified into “switchable” or “non-switchable” segments based on their probability of selecting specific majors....