Narrow search
Showing 1 - 10 of 306
Cover Image
The effect of pricing and advertising on customer retention in a liberalizing market
Polo-Redondo, Yolanda; Sesé, F. Javier; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 25 (2011) 4, pp. 201-214
Persistent link: https://www.econbiz.de/10009313206
Cover Image
Aproximación al concepto de engagement : un estudio exploratorio en el sector de la telefonía móvil : an exploratory study in the mobile communications industry
Cambra, Jesús; Melero, Iguácel; Sesé, F. Javier - In: Universia business review : revista trimestral de … 33 (2012), pp. 84-103
Persistent link: https://www.econbiz.de/10009560091
Cover Image
Does specific CSR training for managers impact shareholder value? : implications for education in sustainable development
López-Pérez, Ma. Eugenia; Melero, Iguácel; Sesé, F. … - In: Corporate social responsibility and environmental management 24 (2017) 5, pp. 435-448
Persistent link: https://www.econbiz.de/10011825542
Cover Image
Management for sustainable development and its impact on firm value in the SME context : does size matter?
López-Pérez, M. Eugenia; Melero, Iguácel; Sesé, F. … - In: Business strategy and the environment 26 (2017) 7, pp. 985-999
Persistent link: https://www.econbiz.de/10011822985
Cover Image
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Cover Image
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Cover Image
How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
Cover Image
Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo; Polo-Redondo, Yolanda; Sesé, F. Javier - In: Telecommunications policy : the international journal … 33 (2009) 9, pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
Cover Image
Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009774892
Cover Image
From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé, F. … - In: Business research quarterly : BRQ 17 (2014) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10010412801