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The effects of earnings guidance on investors' perceptions of firm credibility in a two-firm setting

Maletta, Mario J.; Zhang, Yue - In: The journal of behavioral finance : a publication of … 15 (2014) 4, pp. 277-286

Persistent link: https://www.econbiz.de/10011303203

How micro-influencers' personality influences the personality of novice and established brands

Zwicker, Sebastian; Tarabashkina, Liudmila; Proksch, Michael - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 113-125

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Does the use of foreign languages in different types of products lead to different consumer perception?

Yener, Dursun; Taşçıoğlu, Mertcan - In: Journal of international consumer marketing 33 (2021) 4, pp. 386-398

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The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

Joji Alex N.; Abraham, Ajin Mathew - In: Vision 19 (2015) 1, pp. 1-12

Purpose:The main purpose of this study is to extend the arguments of Phau and Suntornnondâ€™s (2006) paper which has used Schaeferâ€™s (1997) paper in investigating the different dimensions of consumer knowledge and its affect on country of origin (COO) cues for low involvement product...

Persistent link: https://www.econbiz.de/10011265795

To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations

Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685

Persistent link: https://www.econbiz.de/10014432529

The role of consumer knowledge dimensions on country of origin effects : an enquiry of fast-consuming product in India

N., Joji Alex; Abraham, Ajin Mathew - In: Vision : the journal of business perspective 19 (2015) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10011343483

Understanding the moderating roles of types of recommender systems and products on customer behavioral intention to use recommender systems

Wang, Yen-Yao; Luse, Andy; Townsend, Anthony M.; … - In: Information systems and e-business management : ISeB 13 (2015) 4, pp. 769-799

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The role of a model's race in influencing Chinese consumers' product perception

Xu, Xiaobing; Chen, Rong - In: Asian business & management 15 (2016) 3, pp. 201-225

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Increase hedonic products purchase intention through livestreaming : the mediating effects of mental imagery quality and customer trust

Wang, Bin; Xie, Fengyuan; Kandampully, Jay; Wang, Jin - In: Journal of retailing and consumer services 69 (2022), pp. 1-16

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Examining the effects of authenticity fit and association fit : a digital human avatar endorsement model

Li, Jian; Huang, Jinsong; Li, Yaqi - In: Journal of retailing and consumer services 71 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014265695