We employ the convex time budget approach in a laboratory experiment to measure individual discount rates for time horizons that are longer (5, 10, and 20 years) than what is typically explored in previous literature. We reject hyperbolic discounting in favor of constant discount rates and...

A large body of literature suggests willingness-to-pay is overstated in hypothetical valuation questions as compared to when actual payment is required. Recently, "cheap talk" has been proposed to eliminate the potential bias in hypothetical valuation questions. Cheap talk refers to process of...

Purpose – Despite the existence of hundreds of studies and several review articles on consumer preferences for genetically modified (GM) food, it remains difficult to ascertain the current state of knowledge on the topic. The purpose of this chapter is to distill some of the key findings from...