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Ailawadi, Kusum L.
71
Farris, Paul W.
71
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31
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16
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11
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10
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10
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9
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ECONIS (ZBW)
101
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36
RePEc
11
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8
Other ZBW resources
5
BASE
3
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101
The difference between perceptual and objective perfomance measures : an empirical analysis ; Report No. 04-102
Ailawadi, Kusum L.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 77-101
Persistent link: https://www.econbiz.de/10009893409
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102
When Wal-Mart enters : retailer reactions and sales outcomes
Ailawadi, Kusum L.
;
Zhang, Jie
;
Krishna, Aradhna
; …
- In:
MSI reports : working paper series
(
2008
)
4
,
pp. 123-146
Persistent link: https://www.econbiz.de/10009893519
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103
Metrics that matter : to marketing managers
Bendle, Neil
;
Farris, Paul
;
Pfeifer, Phillip
; …
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10009037358
Saved in:
104
When five is a crowd in the market share attraction model : the dynamic stability of competition
Farris, Paul
;
Pfeifer, Phillip E.
;
Reibstein, David
; …
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 41-56
Persistent link: https://www.econbiz.de/10009078951
Saved in:
105
Innovations in Retail Pricing and Promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 4-14
Persistent link: https://www.econbiz.de/10009177973
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106
UNGENUTZTE COUPONS ZAHLEN SICH AUS
Venkatesan, Rajkumar
;
Farris, Paul
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
8
,
pp. 20-22
Persistent link: https://www.econbiz.de/10009996721
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107
Findings-Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10008281498
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108
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10008889587
Saved in:
109
Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
Ailawadi, Kusum L.
;
Beauchamp, J.P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10008232103
Saved in:
110
The effect of store brand share on retail margins : an empirical analysis
Ailawadi, Kusum L.
;
Harlam, Bari A.
-
2002
Persistent link: https://www.econbiz.de/10001704760
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