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Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis

Ma, Yu; Ailawadi, Kusum L.; Grewal, Dhruv - 2013

This study examines how household members' personal characteristics and key marketing factors affect the healthfulness of food purchased for in-home consumption; it further considers how food intake changes following a diagnosis of Type 2 diabetes in the household. Using a combination of grocery...

Persistent link: https://www.econbiz.de/10009724553

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

Consumer response to uncertain promotions : an empirical analysis of conditional rebates

Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106

Persistent link: https://www.econbiz.de/10010370699

Sales promotions

Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014

Persistent link: https://www.econbiz.de/10010415796

Six lessons for in-store marketing from six years of mobile eye-tracking research

Hendrickson, Kirk; Ailawadi, Kusum L. - 2014

Persistent link: https://www.econbiz.de/10010424899

An empirical investigation of the impact of gasoline prices on grocery shopping behavior

Ma, Yu; Ailawadi, Kusum L.; Gauri, Dinesh K.; Grewal, Dhruv - In: Journal of marketing 75 (2011) 2, pp. 18-35

Persistent link: https://www.econbiz.de/10008935845

Pursuing the value-conscious consumer: store brands versus national brand promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005

Persistent link: https://www.econbiz.de/10003292723

When Wal-Mart enters : retailer reactions and sales outcomes

Ailawadi, Kusum L.; Zhang, Jie; Krishna, Aradhna; … - In: MSI reports : working paper series (2008) 4, pp. 123-146

Persistent link: https://www.econbiz.de/10003814444

Communication and promotion decisions in retailing : a review and directions for future research

Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10003834497

The reciprocal relationship between private label use and store loyalty

Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.

Persistent link: https://www.econbiz.de/10003753974