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Managing multi- and omni-chann...
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Consumer behaviour
27
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23
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21
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Ailawadi, Kusum L.
71
Farris, Paul W.
71
Farris, Paul
31
Neslin, Scott A.
16
Reibstein, David J.
11
Pfeifer, Phillip E.
10
Venkatesan, Rajkumar
10
Gedenk, Karen
9
Grewal, Dhruv
9
Harlam, Bari A.
9
Zhang, Jie
8
Ma, Yu
6
Gauri, Dinesh K.
5
Haskins, Mark E.
5
Kopalle, Praveen K.
5
Olver, James
5
Pauwels, Koen
5
Reibstein, David
5
Albion, Mark S.
4
Bendle, Neil T.
4
Donthu, Naveen
4
Krishna, Aradhna
4
Lehmann, Donald R.
4
Parry, Mark E.
4
Shankar, Venkatesh
4
Verbeke, Willem J. M. I.
4
Yemen, Gerry
4
Ailawadi, Kusum
3
Borin, Norm
3
César, Jacques
3
Irvin, John W.
3
Johnson, Richard
3
Kruger, Michael W.
3
Kushwaha, Tarun
3
Neslin, Scott
3
Nierop, Johannes Erjen Maurice van
3
Quelch, John A.
3
Steenburgh, Thomas J.
3
Trounce, David
3
Verbeke, Willem
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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Journal of marketing
16
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11
Darden Case
9
Marketing Science
7
Journal of marketing research : JMR
6
The profit impact of marketing strategy project : retrospect and prospects
5
Tuck School of Business working paper / Tuck School of Business at Dartmouth
5
MSI reports : working paper series
4
Marketing : journal of research and management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Report / Marketing Science Institute
4
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3
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Harvard-Business-Manager : das Wissen der Besten
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Retailing in the 21st century : current and future trends
2
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Shopper marketing and the role of in-store marketing
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Springer Proceedings in Business and Economics
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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Irwin series in marketing
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Journal of Advertising Research
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Journal of Consumer Marketing
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Journal of Management Development
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Source
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ECONIS (ZBW)
101
OLC EcoSci
36
RePEc
11
USB Cologne (EcoSocSci)
8
Other ZBW resources
5
BASE
3
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11
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
12
PIMS and COMPUSTAT data : different horses for the same course?
Boyd, D. Eric
;
Farris, Paul W.
;
Hildebrandt, Lutz
- In:
The profit impact of marketing strategy project : …
,
(pp. 41-72)
.
2009
Persistent link: https://www.econbiz.de/10003927231
Saved in:
13
Marketing costs and prices : an expanded view
Reibstein, David J.
;
Joshi, Yogesh V.
;
Farris, Paul W.
- In:
The profit impact of marketing strategy project : …
,
(pp. 124-152)
.
2009
Persistent link: https://www.econbiz.de/10003927264
Saved in:
14
PIMS in the new millennium : how PIMS might be different tomorrow
Farris, Paul W.
;
Moore, Michael J.
;
Roberts, Keith
- In:
The profit impact of marketing strategy project : …
,
(pp. 272-286)
.
2009
Persistent link: https://www.econbiz.de/10003927406
Saved in:
15
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
16
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
17
Distribution and market share
Wilbur, Kenneth C.
;
Farris, Paul W.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 154-167
Persistent link: https://www.econbiz.de/10010402349
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18
Mobile shopper marketing : assessing the impact of mobile technology on consumer path to purchase
Baik, Alicia
;
Venkatesan, Rajkumar
;
Farris, Paul W.
-
2014
Persistent link: https://www.econbiz.de/10010424904
Saved in:
19
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
20
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Kushwaha, Tarun
;
Irvin, John W.
-
2009
Persistent link: https://www.econbiz.de/10003842134
Saved in:
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