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A Sensitivity Analysis of Retailer Shelf Management Models

Borin, Norm; Farris, Paul - In: Journal of retailing 71 (1995) 2, pp. 153-172

Persistent link: https://www.econbiz.de/10006635615

The Effect of Promotion on Consumption: Buying More and Consuming It Faster

Ailawadi, Kusum L.; Neslin, Scott A. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 390-398

Persistent link: https://www.econbiz.de/10006669533

A Sensitivity Analysis of Retailer Shelf Management Models

Borin, Norm A.; Farris, Paul - 1995

A shelf management model was developed to assist retailers with the decision of which products to stock and how much space to allocate to those products. Due to the non-linearities in the formulation a closed form solution is not possible. Borin, et al. develop a search heuristic based on...

Persistent link: https://www.econbiz.de/10009485624

Cases in advertising and promotion management

Quelch, John Anthony (contributor); Farris, Paul (contributor) - 1991 - 3. ed.

Persistent link: https://www.econbiz.de/10004111635

Trade Promotion: Essential to Selling through Resellers; Trade promotions permit manufacturers to influence retail price, retail sales, and total channel profit by rewarding resellers for lower prices and subsidizing their selling effort

Ailawadi, Kusum; Farris, Paul; Shames, Ervin - In: Sloan management review 41 (1999) 1, pp. 83-94

Persistent link: https://www.econbiz.de/10006294427

Pursuing the Value-Conscious Consumer: Store Brands Versus National Brand Promotions

Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: Journal of marketing 65 (2001) 1, pp. 71-89

Persistent link: https://www.econbiz.de/10005952850

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. - In: Journal of marketing 65 (2001) 1, pp. 44-61

Persistent link: https://www.econbiz.de/10005952852

Explaining Variations in the Advertising & Promotional Costs-Sales Ratio: A Rejoinder

Ailawadi, Kusum; Farris, Paul; Parry, Mark - In: Journal of marketing 61 (1997) 1, pp. 293

Persistent link: https://www.econbiz.de/10005986474

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

Ailawadi, Kusum L.; Harlam, Bari - In: Journal of marketing 68 (2004) 1, pp. 147-165

Persistent link: https://www.econbiz.de/10005929502

Revenue Premium as an Outcome Measure of Brand Equity

Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. - In: Journal of marketing 67 (2003) 4, pp. 1-17

Persistent link: https://www.econbiz.de/10005931543

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