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1
Effects of different sponsorship disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
2
The effect of sponsorship disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
4
Influence of consumers' temporary affect on ad engagement : a computational research approach
Lu, Xinyu
;
Das, Debarati
;
Huh, Jisu
;
Srivastava, Jaideep
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 352-368
Persistent link: https://www.econbiz.de/10013362318
Saved in:
5
Considerations for application of computational social science research approaches to digital advertising research
Huh, Jisu
- In:
Digital advertising : theory and research
,
(pp. 446-453)
.
2017
Persistent link: https://www.econbiz.de/10011646135
Saved in:
6
Future of the Journal of Advertising in the rapidly changing world
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014233709
Saved in:
7
Journal of advertising research quality and ethics guidelines
Huh, Jisu
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 483-485
Persistent link: https://www.econbiz.de/10014339294
Saved in:
8
Young adults' acceptance of data-driven personalized advertising : Privacy and Trust Equilibrium (PATE) model
Shin, Wonsun
;
Kim, Eunah
;
Huh, Jisu
- In:
Young consumers : insight and ideas for responsible …
26
(
2025
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10015421401
Saved in:
9
Theory building for online health product advertising
Huh, Jisu
;
Shin, Wonsun
- In:
Advertising theory
,
(pp. 281-296)
.
2012
Persistent link: https://www.econbiz.de/10009524037
Saved in:
10
Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen
;
Huh, Jisu
- In:
Corporate communications : an international journal
15
(
2010
)
1
,
pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
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