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Dass, Mayukh; Kumar, Piyush - In: International journal of retail & distribution management 40 (2012) 1, pp. 64-81

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Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754

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Kumar, Piyush; Dass, Mayukh - In: The journal of brand management : an international journal 19 (2011/12) 9, pp. 801-814

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Dass, Mayukh; Kumar, Piyush - In: Journal of business & economics research 9 (2011) 2, pp. 1-16

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Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2504-2511

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Kumar, Piyush; Dass, Mayukh; Kumar, Shivina - In: Business horizons 58 (2015) 4, pp. 469-481

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