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The allure of the hidden : how...
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1
Cutting through the clutter : purchase intentions as a function of
packaging
instrumentality, aesthetics, and symbolism
Vilnai-Yavetz, Iris
;
Ran, Koren
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10009788547
Saved in:
2
Paying twice for aesthetic customization? : the negative effect of uniqueness on a
product
's resale value
Fuchs, Matthias
;
Schreier, Martin
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 602-624
Persistent link: https://www.econbiz.de/10014294956
Saved in:
3
A model for advertising aestheticization : how an ad is aesthetically created and has an impact on audience-
product
, pdvertising pood and target audience triangle
Yilmaz, Recep
;
Taskiran, Nurdan Oncel
- In:
International Journal of Research in Business and …
2
(
2013
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10011293169
Saved in:
4
Aversion to human intervention : why food in complex
packaging
design
is perceived as less healthy
He, Yun
;
Li, Xiao
;
Chen, Zengxiang
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 907-920
Persistent link: https://www.econbiz.de/10015373277
Saved in:
5
Geometry in the marketplace
Greenleaf, Eric A.
;
Raghubir, Priya
- In:
Visual marketing : from attention to action ; …
,
(pp. 113-142)
.
2008
Persistent link: https://www.econbiz.de/10009260342
Saved in:
6
The power of plain : intensifying
product
experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
7
All that glitters is not gold : when glossy
packaging
hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
Look at that body! : how anthropomorphic package shapes systematically appeal to consumers
De Bondt, Caroline
;
Van Kerckhove, Anneleen
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 698-717
Persistent link: https://www.econbiz.de/10012492565
Saved in:
9
The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt
;
Wetzels, Martin
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
Saved in:
10
Is beauty in the aisles of the retailer? : package processing in visually complex contexts
Orth, Ulrich R.
;
Crouch, Roberta C.
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 524-537
Persistent link: https://www.econbiz.de/10010473269
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