Mishra, Sadhana; Mishra, Mayank; Pandey, Prashant Kumar; … - In: Cogent business & management 11 (2024) 1, pp. 1-23
Technology and the internet have changed the Indian retail industry. To better serve customers, retailers are combining the benefits of physical locations with the vast amount of online information. Omnichannel commerce is a unique sales experience that combines the benefits of real venues with...