Purpose: The purpose of this paper is to develop and empirically validate a model for assessing demand planning maturity in organisations. Design/methodology/approach: The authors developed a maturity assessment model for demand planning through iterations of theoretical and empirical work,...

Mobile devices leave an unprecedented volume and variety of digital traces of human beings. In this paper, the authors propose an overview of multiple uses of mobile data published in the scientific literature. The organization of the survey follows a typology built on two criteria: interaction...

Nowadays, an increasing number of information technology tools are implemented in order to support decision making about marketing strategies and improve customer relationship management (CRM). Consequently, an improvement in CRM can be obtained by enhancing the databases on which these...