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CEOs' self-disclosure on Instagram and consumer-brand relationships : the moderating effect of relationship norms
Kim, Taeyeon; Sung, Yongjun - In: International journal of advertising : the review of … 40 (2021) 6, pp. 897-921
Persistent link: https://www.econbiz.de/10012623906
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When connection turns to anger : how consumer-brand relationship and crisis type moderate language on social media
Mosley, Buffy; Schweidel, David A.; Zhang, Kunpeng - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 907-922
Persistent link: https://www.econbiz.de/10014526239
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng; Hou, Jian-Ren - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira; Loureiro, Sandra Maria Correia; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye; Esfidani, Mohammad Rahim - In: Marketing intelligence & planning 40 (2022) 6, pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
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Enhancing participation intentions in online brand communities
Kumar, Vikas - In: Marketing intelligence & planning 40 (2022) 7, pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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Investigating the role of customer brand engagement and relationship quality on brand loyalty : an empirical analysis
Samala, Nagaraj; Singh, Sapna - In: International journal of e-business research : an … 14 (2018) 3, pp. 34-53
Persistent link: https://www.econbiz.de/10011886502