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Laroche, Michel
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1
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
2
Consumption on steroids : The effect of testosterone on preferences for conspicuous consumption and the moderating role of intrasexual competition
Nepomuceno, Marcelo Vinhal
;
Stenstrom, Eric
- In:
Journal of Behavioral Decision Making
34
(
2021
)
3
,
pp. 457-475
Persistent link: https://www.econbiz.de/10012534922
Saved in:
3
Prenatal hormones (2D
Nepomuceno, Marcelo Vinhal
;
Aguiar Pastore, Cristina M.
; …
- In:
Psychology & Marketing
38
(
2019
)
2
,
pp. 239-248
Persistent link: https://www.econbiz.de/10012189593
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4
Should we feed the trolls? : using marketer-generated content to explain average toxicity and product usage
Nepomuceno, Marcelo Vinhal
;
Rahemi, Hooman
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 440-462
Persistent link: https://www.econbiz.de/10014425239
Saved in:
5
The effect of online engagement on new product performance : why fit and brand longevity matter
Perron-Brault, Alexis
;
Legoux, Renaud
;
Dantas, Danilo C.
; …
- In:
Journal of interactive marketing
59
(
2024
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10015159120
Saved in:
6
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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7
The ecological impact of anticonsumption lifestyles and environmental concern
Kropfeld, Maren Ingrid
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
2
,
pp. 245-259
Persistent link: https://www.econbiz.de/10011975421
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8
Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal
;
Rohani, Mina
;
Grégoire, Yany
- In:
Consumer perception of product risks and benefits
,
(pp. 345-364)
.
2017
Persistent link: https://www.econbiz.de/10011653730
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9
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
10
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal
;
Visconti, Luca M.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
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