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Technology adoption has long been studied on the information systems field. On the contrary, why people do not adopt a new technology has not been focused. Focusing solely on the enabling factors, important additional perceptions possibly have missed. This research adopt the concept of...
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Despite the unprecedented global diffusion of Pokémon Go, some refuse to jump on the bandwagon of this augmented reality (AR) mobile gaming. This exploratory study conducts in-depth interviews with 30 non-adopters (discontinuers and resistors), after the gaming experienced setbacks, in order to...
Persistent link: https://www.econbiz.de/10011720229
Despite the unprecedented global diffusion of Pokémon Go, some refuse to jump on the bandwagon of this augmented reality (AR) mobile gaming. This exploratory study conducts in-depth interviews with 30 non-adopters (discontinuers and resistors), after the gaming experienced setbacks, in order to...
Persistent link: https://www.econbiz.de/10011737304
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