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Marketing of innovative new pr...
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138
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136
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135
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Dosi, Giovanni
134
Link, Albert N.
134
Brem, Alexander
133
Acemoglu, Daron
132
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128
Kose, M. Ayhan
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Schmukler, Sergio L.
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Asia Pacific journal of marketing and logistics
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Journal of open innovation : technology, market, and complexity
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1
Customer-base analysis of bank through Markov model
Bhattacharjee, Dibyojyoti
;
Ranjit Singh
- In:
Metamorphosis : a journal of management research
12
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10011770683
Saved in:
2
Changing consumer preferences in emerging markets : food market challenges in Central Mexico
Stanton, Julie
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
4
,
pp. 378-403
Persistent link: https://www.econbiz.de/10012243302
Saved in:
3
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei
;
Reid, Mike
;
Lai, Po-Hsin
;
Reimers, Vaughan
- In:
Journal of strategic marketing
28
(
2020
)
2
,
pp. 176-188
Persistent link: https://www.econbiz.de/10012202803
Saved in:
4
Advertising strategies for new product diffusion in emerging markets : propositions and analysis
Swami, Sanjeev
;
Dutta, Arindam
- In:
European journal of operational research : EJOR
204
(
2010
)
3
,
pp. 648-661
Persistent link: https://www.econbiz.de/10003955999
Saved in:
5
Optimizing product launches in the presence of strategic consumers
Lobel, Ilan
;
Patel, Jigar
;
Vulcano, Gustavo
;
Zhang, Jiawei
- In:
Management science : journal of the Institute for …
62
(
2016
)
6
,
pp. 1778-1799
Persistent link: https://www.econbiz.de/10011502703
Saved in:
6
Can strategic customer behavior speed up product
innovation
?
Liang, Chao
;
Çakanyildirim, Metin
;
Sethi, Suresh P.
- In:
Production and operations management : the flagship …
27
(
2018
)
8
,
pp. 1516-1533
Persistent link: https://www.econbiz.de/10011969963
Saved in:
7
Be careful of the sharp Edges! : how and why circular versus angular shapes influence consumer adoption of new products
Chen, Tong
;
Zhenfeng, Ma
;
Xiao, Meizhen
;
Qing, Ping
- In:
Journal of business research : JBR
183
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015135966
Saved in:
8
Consumer innovativeness influence on really new product adoption
Chao, Chih-Wei
;
Reid, Mike
;
Mavondo, Felix T.
- In:
Australasian marketing journal
20
(
2012
)
3
,
pp. 211-217
Persistent link: https://www.econbiz.de/10009624304
Saved in:
9
The interplay of
innovation
, brand, and marketing mix variables in line extensions
Sinapuelas, Ian Clark S.
;
Wang, Hui-Ming Deanna
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10011340284
Saved in:
10
Supporting new product or service introductions : location, marketing, and word of mouth
Abedi, Vahideh Sadat
;
Berman, Oded
;
Krass, Dmitry
- In:
Operations research
62
(
2014
)
5
,
pp. 994-1013
Persistent link: https://www.econbiz.de/10010494089
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