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Less in more : is a green demarketing strategy sustainable?

Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427

Persistent link: https://www.econbiz.de/10011405575

Green marketing orientation : evolution, conceptualization and potential benefits

Vilkaite-Vaitone, Neringa; Skackauskiene, Ilona - In: Open economics 2 (2019) 1, pp. 53-62

pushing managers to build sustainability into the performance of marketing mix. Traditional marketing is no longer able to … marketing activities in these levels have the crucial impact of green marketing in organizational, environmental, and social … address all the issues in modern markets. This led to green marketing, a new marketing philosophy. The paper provides …

Persistent link: https://www.econbiz.de/10012101405

Hotel's best practices as strategic drivers for environmental sustainability and green marketing

Chandran, Chindu; Bhattacharya, Prodyut - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 218-233

Persistent link: https://www.econbiz.de/10012257894

Green human capital readiness and business performance : do green market orientation and green supply chain management matter?

Tjahjadi, Bambang; Bagus Gde Adhista Agastya; Soewarno, … - In: Benchmarking : an international journal 30 (2023) 10, pp. 3884-3905

Persistent link: https://www.econbiz.de/10014502513

Enhancing organizational sustainable performance through green innovation : the roles of knowledge application, government policy, and green market orientation

Ngan Thi Thanh Nguyen; Phuong Van Nguyen; Vrontis, Demetris - In: Journal of knowledge management 29 (2025) 3, pp. 870-890

Persistent link: https://www.econbiz.de/10015324090

The impact of sustainable marketing communications on consumer responses in the hotel industry

Bordian, Mariia; Gil Saura, Irene; Šerić, Maja - In: Journal of East European management studies : JEEMS 28 (2023) 2, pp. 347-373

Persistent link: https://www.econbiz.de/10015177228

Green marketing : a strategic balancing act for creating value

Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22

Persistent link: https://www.econbiz.de/10010469369

The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance

Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26

influence on MO and GSCM practices, which ultimately positively effects on all the three dimensions (economic, environmental …. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability …

Persistent link: https://www.econbiz.de/10012625787

Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success

Borah, Prasad Siba; Dogbe, Courage Simon Kofi; Pomegbe, … - In: European journal of innovation management 26 (2023) 2, pp. 364-385

Persistent link: https://www.econbiz.de/10014231537

Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation

Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10014471181