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StratQual : measuring the dens...
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Consumer behaviour
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Gonçalves, Carlos Alberto
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Souki, Gustavo Quiroga
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Chinelato, Flavia Braga
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Monteiro, Plínio Rafael Reis
6
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Fetscherin, Marc
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Freitas, Jonathan Simões
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Veit, Mara Regina
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Centro de Desenvolvimento e Planejamento Regional (Cedeplar), Universidade Federal de Minas Gerais
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Kaffee-Institut, Staat Minas Geraes Idea
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Technological forecasting & social change : an international journal
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International journal of entrepreneurship and innovation management
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Journal of Research in Interactive Marketing
2
RAE - Revista de Administração de Empresas
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Anais do X Seminário sobre a Economia Mineira [Proceedings of the 10th Seminar on the Economy of Minas Gerais]
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Consumer brand relationships : meaning, measuring, managing
1
Desafios econômicos e gerenciais das relações luso-brasileiras : uma década em perspectiva
1
International journal of automotive technology and management : IJATM
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Management research review
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Strategies for knowledge management success : exploring organizational efficacy
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The journal of product & brand management
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ECONIS (ZBW)
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Tecnologia da informação e marketing como obter clientes e mercados
Gonçalves, Carlos Alberto
;
Gonçalves Filho, Cid
- In:
RAE - Revista de Administração de Empresas
35
(
1995
)
4
Persistent link: https://www.econbiz.de/10011158671
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Sharing is entertaining : the impact of consumer values on video sharing and brand equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
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3
The use of offline and online paid media, earned social media, and organic search in explaining supermarket's performance : a cyclical Echoverse model
Vargas, Vinicius Castilho
;
Vieira, Valter Afonso
; …
- In:
Journal of marketing theory and practice : JMTP
33
(
2025
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10015191701
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Brand loyalty through brand tribalism : an anthropological perspective
Gonçalves Filho, Cid
;
Chinelato, Flavia Braga
;
Couto, …
- In:
Management research review
45
(
2022
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10013284966
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5
Strategy, market orientation and entrepreneurship : proposition and test of rival business performance prediction models
Gonçalves Filho, Cid
;
Veit, Mara Regina
;
Souki, …
- In:
International journal of entrepreneurship and …
15
(
2012
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10009614323
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6
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
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Market knowledge management, innovation and product performance : survey in medium and large Brazilian industrial firms
Gonçalves Filho, Cid
;
Carvalho, Rodrigo Baroni de
; …
- In:
Strategies for knowledge management success : exploring …
,
(pp. 32-50)
.
2011
Persistent link: https://www.econbiz.de/10009579058
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Perceived quality, satisfaction and customer loyalty: an empirical study in the mobile phones sector in Brazil
Souki, Gustavo Quiroga
;
Gonçalves Filho, Cid
- In:
International journal of internet and enterprise …
5
(
2007
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10003771488
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Brand relationships in the commodity market
Santos Júnior, Antonio Augusto
;
Gonçalves Filho, Cid
; …
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 198-223)
.
2015
Persistent link: https://www.econbiz.de/10011279671
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Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands
Kaufmann, Hans Rüdiger
;
Petrovici, Dan Alex
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
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pp. 5735-5747
Persistent link: https://www.econbiz.de/10011597482
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