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Factors influencing purchase intention on private label products
Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945
Persistent link: https://www.econbiz.de/10012671840
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Extended self : implications for country-of-origin
Cui, Annie Peng; Fitzgerald, M. Paula; Donovan, Karen Russo - In: The journal of consumer marketing 31 (2014) 4, pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
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The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo; Cuesta Valiño, Pedro; … - In: Economic research 30 (2017) 1,1, pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of services and operations management 34 (2019) 3, pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 2, pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria; Piper, Luigi; Nataraajan, Rajan; … - In: Journal of business research : JBR 140 (2022), pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
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Mediated-moderated effects : high and low store image, brand awareness, perceived value from mini and supermarkets retail stores
Graciola, Ana Paula; Toni, Deonir de; Milan, Gabriel … - In: Journal of retailing and consumer services 55 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012269017
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Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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Antecedents of similarity perception for store-branded lookalikes
Zhou, Li - In: Marketing intelligence & planning 40 (2022) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251