Purpose Promoting sustainable consumption among young consumers has become a key priority on the research agenda in such different fields as education for sustainable development, environmental psychology and consumer policy. Progress in this field has been hampered by a lack of sophisticated...

Dieser Bericht beschreibt die Weiterentwicklung eines Messinstruments zur Erhebung zentraler Kenngrößen des Umweltbewusstseins. Nach inhaltlichen und methodischen Prinzipien wurde ein bestehendes Instrument mit dem Ziel weiterentwickelt, ein kompaktes, reliables und valides Messinstrument für...

Sustainability entrepreneurs act based on expectations about how products will be received by consumers, in which directions markets and demand will develop, or which business models and innovations will prevail. Through their action-guiding function, expectations play an important role in how...

Of Sustainability and Storytelling -- An Introduction to this Book -- PART 1. RESEARCH PERSPECTIVES. SusTelling: Storytelling for Sustainability -- Does SusTelling for Sustainability Work? An Experiment -- SusTelling in the Reception Lab -- On How Young Adults Perceive Storytelling -- PART 2....