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An Assessment of Consumer Perception and Marketing Strategies of Major Korean Brands in Mali : The Case of Hyundai, Kia, Samsung and LG

Lee, Woo-Chae - 2017

This paper aims to investigate the marketing strategies of Korean manufacturers of brand pro- ducts in the Mali market … four companies mentioned above helped other corporations who wish to enter the Mali market. It also aimed to research about … Mali consumers' perception on Korean brands.After data collection, this paper used SPSS to analyze the survey information …

Persistent link: https://www.econbiz.de/10012957602

An apparel brand's channel strategy : the case of Oliver in Korea

Cho, Hyejeong; Lim, Yanghun; Ryu, Sungmin - In: Journal of business case studies 5 (2009) 6, pp. 13-22

Persistent link: https://www.econbiz.de/10003935520

Marketing mix elements influencing brand attitude strength : Global vs. domestic SPA brands

Kim, Eun Young; Park, Kyungae - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 263-281

Persistent link: https://www.econbiz.de/10010408106

Corporate heritage in CSR communication : a means to responsible brand image?

Blömbeck, Anna; Scandelius, Christina - In: Corporate communications : an international journal 18 (2013) 3, pp. 362-382

Persistent link: https://www.econbiz.de/10010358531

Do low involved brands have better consumer perception due to product placement in emerging markets?

Srivastava, R. K. - In: Journal of marketing communications 24 (2018) 4, pp. 360-374

Persistent link: https://www.econbiz.de/10011880777

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea

Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011

Persistent link: https://www.econbiz.de/10014430197

Minimalism in consumption : a typology and brand engagement strategies

Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178

Persistent link: https://www.econbiz.de/10012494363

Marketing strategy decisions for brand extension success

Athanasopoulou, Pinelopi; Giovanis, Apostolos N.; … - In: The journal of brand management : an international journal 22 (2015) 6, pp. 487-514

Persistent link: https://www.econbiz.de/10011349956

Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Sánchez Garza, Miriam Nanyeli; Sánchez Limón, … - In: Cogent business & management 11 (2024) 1, pp. 1-15

The objective of this research is to examine the effect of marketing activities on brand awareness generation, image and loyalty in social networks of a public higher education institution, based on the social networks theory and Bilgin’s model (2018). The quantitative method is used, with the...

Persistent link: https://www.econbiz.de/10014529732

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013