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Sreejesh, S.; Roy, Subhadip - In: Consumer brand relationships : meaning, measuring, managing, (pp. 165-197). 2015

Persistent link: https://www.econbiz.de/10011279717

Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011378279

Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360

Persistent link: https://www.econbiz.de/10011339288

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10011312160

Roy, Subhadip; Mohapatra, Subhalaxmi - In: Brand research : [an outcome of the second …, (pp. 55-69). 2009

Persistent link: https://www.econbiz.de/10009623342

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151

Persistent link: https://www.econbiz.de/10011433864

Roy, Subhadip; Sethuraman, Raj; Saran, Rashmita - In: International journal of retail & distribution management 44 (2016) 4, pp. 426-447

Persistent link: https://www.econbiz.de/10011515595

Roy, Subhadip; Gammoh, Bashar S.; Koh, Anthony C. - In: Journal of customer behaviour 11 (2012) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10009563574

Mishrab, Aditya Shankar; Roy, Subhadip; Bailey, … - In: Psychology & marketing 32 (2015) 12, pp. 1158-1174

Persistent link: https://www.econbiz.de/10011411897

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