"The book presents a discussion about productivity and efficiency, illustrating the potentials of use and conceptual differences. It covers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations, and explains in detail how to use DEA...

"The book presents a discussion about productivity and efficiency, illustrating the potentials of use and conceptual differences. It covers the concepts and techniques for analysis of productivity and efficiency, analyzing critical benefits and limitations, and explains in detail how to use DEA...

Purpose: The purpose of this paper is to investigate the relations in the Marketing/Operations interface through the analysis of data of the operational reality of a Brazilian company with a low technological intensity. The study aims to quantify and determine the impacts of marketing decisions...