The purpose for developing this research paper was to get an in-depth understanding of the mechanisms, features, domains, etc. of social media advertisements, across social media platforms and how these specific things are influencing potential consumers in their buying behavior or in other...

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...