Gohary, Ali; Hanzaee, Kambiz Heidarzadeh - In: Arab Economic and Business Journal 9 (2014) 2, pp. 166-174
This study examines the relationship between Big Five personality traits with shopping motivation variables consisting … were recruited to participate in this research. Bivariate correlation demonstrates an overlap between personality traits …; consequently, canonical correlation was performed to prevent this phenomenon. The results of multiple regression analysis suggested …