This paper estimates a dynamic model of user behavior in a social network site using unique data on the daily login activity of a sample of members of MySpace.com. We view a social network as a stock of capital that yields a flow of utilities over time by creating interactions between the site...

Social platforms often use curation algorithms to match content to user tastes. Although designed to improve user experience, these algorithms have been blamed for increased polarization of consumed content. We analyze how curation algorithms impact the number of friends users follow and the...

This article suggests a modeling framework to investigate the optimal strategy followed by a monopolistic firm to manipulate the process of opinion formation in a social network. We consider a network which consists of the monopolist and a set of consumers who communicate to form their beliefs...

Understanding the process of software adoption is of paramount importance to software start-ups. We study a monopolistic seller's optimal consumer network structure formation (seeding, segmentation, sequencing, and pricing strategies) under network effects. We demonstrate the importance of...

Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...