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Re-imagining GE - CASE STUDY - Should you drop a 20-year-old slogan? GE did, and turned the company in a new growth direction in the process.
Comstock, Beth - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 2, pp. 14-16
Persistent link: https://www.econbiz.de/10006753573
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Unleashing the Power of Marketing Once GE realized that marketing was vital to organic growth, the function's leaders set out to identify the skills they would need to win credibility and deliver results.
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard business review : HBR (2010), pp. 90-100
Persistent link: https://www.econbiz.de/10008704466
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LERNT PROBLEME LÖSEN! - KOMMENTAR: Damit Unternehmen neue Ideen finden, brauchen Mitarbeiter mehr Freiheit.
Comstock, Beth - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 10, pp. 104-106
Persistent link: https://www.econbiz.de/10010182758
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Unleashing the power of marketing
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard business review : HBR 88 (2010) 10, pp. 90-98
Persistent link: https://www.econbiz.de/10008666568
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Lernt Probleme lösen!
Comstock, Beth - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 10, pp. 104-105
Persistent link: https://www.econbiz.de/10009792569
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Figure it out
Comstock, Beth - In: Harvard business review : HBR 91 (2013) 5, pp. 42
Persistent link: https://www.econbiz.de/10009740759
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Marketing für Ingenieure
Comstock, Beth; Gulati, Ranjay; Liguori, Stephen - In: Harvard-Business-Manager : das Wissen der Besten 32 (2010) 12, pp. 64-78
Persistent link: https://www.econbiz.de/10008736701
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Oil Slicks - Venoco's founders were on their way to revolutionizing the oil industry when they ran into Erin Brockovich, Katie Couric, Enron, and the wrath of Beverly Hills.
Raz, Tahl - In: Inc : the magazine for growing companies 25 (2003) 10, pp. 76-87
Persistent link: https://www.econbiz.de/10006886542
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Sugar Ray Leonard's Toughest Fight - The six-time world boxing champ is trying to build a business, promote a new generation of fighters, and clean up his sullied sport. It's not as easy as it sounds.
Raz, Tahl - In: Inc : the magazine for growing companies 25 (2003) 6, pp. 103-129
Persistent link: https://www.econbiz.de/10006888581