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Sport marketing's past, presen...
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Humphreys, Brad R.
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57
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Journal of sports economics
570
European Sport management quarterly : ESMQ
269
International journal of sport management and marketing : IJSMM
262
Journal of sport management : the official journal of the North American Society of Sport Management
239
Sport management review
218
Sport marketing quarterly : preferred journal of the Sport Marketing Association
215
International journal of sport finance : IJSF : official journal of the ESEA, European Sport Economics Association
208
International journal of sports marketing & sponsorship
187
Applied economics
134
Applied economics letters
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Sport, Business and Management : an international journal ; SBM
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International Journal of Sports Marketing and Sponsorship
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Scottish journal of political economy : the journal of the Scottish Economic Society
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International journal of forecasting
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IMA journal of management mathematics
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Journal of economic behavior & organization : JEBO
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The journal of gambling business and economics
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Economics letters
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International Journal of Financial Studies : open access journal
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Interfaces : the INFORMS journal on the practice of operations research
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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1
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
2
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
Saved in:
5
Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
Saved in:
6
Building the garden and making arena sports big time : "Tex" Rickard and his legacy in sport marketing
Seifried, Chad S.
;
Wilde, Ari de
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 452-470
Persistent link: https://www.econbiz.de/10010467244
Saved in:
7
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
8
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
9
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
10
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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