O objetivo deste trabalho consiste em avaliar os impactos financeiros em termos de rentabilidade e liquidez gerados na empresa em função das decisões tomadas quanto à definição do grau de integração vertical adotado por ela, no que se refere à obtenção de suprimentos. Para tanto,...

O mercado do leite tem passado por grandes mudanças desde a década de 90 devido à abertura de mercado, queda do tabelamento dos preços e mudanças que ocorreram com os consumidores que cada vez mais se preocupam com a qualidade dos alimentos, com o bem estar animal e com o desenvolvimento...

How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network...

Despite the historical importance of the sugarcane business in Brazil, which is as old in the country as its colonization, it has never been "photographed in widescreen". This research on the mapping and quantification of business generated in the sugarcane chain in 2008 for the first time gives...

Despite the historical importance of the sugarcane business in Brazil, which is as old in the country as its colonization, it has never been "photographed in widescreen". This research on the mapping and quantification of business generated in the sugarcane chain in 2008 for the first time gives...