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How a vice president of value can drive profits in B2B

Snelgrove, Todd C. (interviewee); … - In: Innovation in pricing : contemporary theories and best …, (pp. 123-136). 2018

Persistent link: https://www.econbiz.de/10011713259

Value pricing when you understand your customers : total cost of ownership ; past, present and future

Snelgrove, Todd - In: Journal of revenue and pricing management 11 (2012) 1, pp. 76-80

Persistent link: https://www.econbiz.de/10009561169

Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay

Snelgrove, Todd C. - In: Innovation in pricing : contemporary theories and best …, (pp. 248-260). 2018

Persistent link: https://www.econbiz.de/10011713311

Creating and communicating customer value : how companies can set premium prices that customers are willing to pay

Snelgrove, Todd - In: Innovation in pricing : contemporary theories and best …, (pp. 228-240). 2013

Persistent link: https://www.econbiz.de/10009628019

Value pricing when you understand your customers: Total cost of ownership – Past, present and future

Snelgrove, Todd - In: Journal of revenue and pricing management 11 (2012) 1, pp. 76-81

Persistent link: https://www.econbiz.de/10009816279

The present and future of value quantification

Snelgrove, Todd C. (interviewee); … - In: Journal of creating value 6 (2020) 2, pp. 295-303

Persistent link: https://www.econbiz.de/10014580860

Value first, then price : building value-based pricing strategies

Hinterhuber, Andreas (ed.); Snelgrove, Todd C. (ed.) - 2022 - Second edition

"Value-based pricing-pricing a product or service according to its value to the customer rather than its cost-is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this...

Persistent link: https://www.econbiz.de/10012591545

Value first, then price : the new paradigm of B2B buying and selling

Hinterhuber, Andreas; Snelgrove, Todd C.; Stensson, Bo-Inge - In: Journal of revenue and pricing management 20 (2021) 4, pp. 403-409

Persistent link: https://www.econbiz.de/10012601012

Value first, then price : building value-based pricing strategies

Hinterhuber, Andreas (ed.); Snelgrove, Todd C. (ed.) - 2022 - Second edition.

Persistent link: https://www.econbiz.de/10013176223

Acing value-based sales

Bertini, Marco; Koenigsberg, Oded; Snelgrove, Todd C. - In: MIT sloan management review 65 (2024) 4, pp. 52-57

Persistent link: https://www.econbiz.de/10015075267