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Quantified value first, then p...
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Levy, Daniel C.
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56
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55
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53
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37
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36
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35
Bloch, Harry
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35
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34
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Lindgreen, Adam
34
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Simchi-Levi, David
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Gabler Edition Wissenschaft
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Journal of the Academy of Marketing Science
85
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1
Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka
;
Rajala, Risto
;
Alejandro, Thomas Brashear
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
Saved in:
2
Value quantification capabilities in industrial markets
Hinterhuber, Andreas
- In:
Journal of business research : JBR
76
(
2017
),
pp. 163-178
Persistent link: https://www.econbiz.de/10011713611
Saved in:
3
Learning to discover value : value-based pricing and selling capabilities for services and solutions
Raja, Jawwad Z.
;
Frandsen, Thomas
;
Kowalkowski, Christian
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 142-159
Persistent link: https://www.econbiz.de/10012257474
Saved in:
4
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
5
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
6
Implementing pricing strategies
Hinterhuber, Andreas
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011875159
Saved in:
7
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
8
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
9
Assessing value co-creation and value capture potential in services : a management framework
Töytäri, Pekka
- In:
Benchmarking : an international journal ; BIJ
22
(
2015
)
2
,
pp. 254-274
Persistent link: https://www.econbiz.de/10011279602
Saved in:
10
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
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