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How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin; Brodowsky, Glen H.; Lee, Seonsu - In: Country of origin effect : looking back and moving forward, (pp. 3-19). 2019
Persistent link: https://www.econbiz.de/10012008485
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Attenuating double jeopardy of negative country of origin effects and latecomer brand ; an application study of ethnocentrism in emerging markets
Hamin, Hamin; Baumann, Chris; Tung, Rosalie Lam - In: Asia Pacific journal of marketing and logistics 26 (2014) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10010247522
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Indian women consumers' wine choice : a study based on conjoint analysis
Payini, Valsaraj; Mallya, Jyothi; Piramanayagam, … - In: International journal of wine business research 34 (2022) 4, pp. 469-494
Persistent link: https://www.econbiz.de/10013454403
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How emerging-market brands can overcome a weak country image
Raji, Mustafa; Magnusson, Peter; Martirosyan, Yuri - In: International marketing review 42 (2025) 1, pp. 128-148
Persistent link: https://www.econbiz.de/10015202418
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Lokale Produktherkunft und Konsumentenverhalten : der Einfluss der City-of-Origin auf die Kaufentscheidung
Schirrmann, Eric - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509292
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Origin of the product and the buying decision
Veith, Cristina; Lianu, Costin - In: Theoretical and applied economics : GAER review 20 (2013) 11, pp. 147-164
Persistent link: https://www.econbiz.de/10010224745
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Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma; Kilani, Fatma Abdellah; Touzani, Mourad - In: The journal of product & brand management 25 (2016) 2, pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
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Linking dark chocolate product attributes, consumer preferences, and consumer utility : impact of quality labels, cocoa content, chocolate origin, and price
Sepúlveda, Wilmer S.; Maza, María Teresa; Uldemolins, … - In: Journal of international food & agribusiness marketing 34 (2022) 5, pp. 518-537
Persistent link: https://www.econbiz.de/10013483410
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From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
De Nisco, Alessandro; Papadopoulos, Nicolas; Elliot, Statia - In: International marketing review 34 (2017) 3, pp. 425-443
Persistent link: https://www.econbiz.de/10011709263