//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of competitiveness...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
107,314
Konsumentenverhalten
104,870
Wettbewerb
40,505
Competition
36,461
Theorie
24,367
Theory
23,920
Relationship marketing
13,346
Beziehungsmarketing
13,320
Werbewirkung
9,653
Brand management
9,545
Markenführung
9,507
Advertising effects
9,422
Online-Handel
9,151
Online retailing
9,137
Deutschland
9,094
Brand image
8,265
Markenimage
8,239
USA
7,827
Social Web
7,571
Social web
7,567
Customer satisfaction
7,525
Kundenzufriedenheit
7,366
Markenartikel
7,344
Brand
7,300
United States
7,286
Germany
7,263
Experiment
6,700
Online-Marketing
6,663
Internet marketing
6,642
Werbung
6,248
Advertising
6,150
Service quality
5,817
Dienstleistungsqualität
5,782
Einzelhandel
5,777
Retail trade
5,636
competition
5,448
Electronic Commerce
5,366
E-commerce
5,226
Emotion
4,660
Marketingmanagement
4,298
more ...
less ...
Online availability
All
Undetermined
52,862
Free
44,420
CC license
2,915
Type of publication
All
Article
101,082
Book / Working Paper
61,089
Journal
294
Other
157
Type of publication (narrower categories)
All
Article in journal
82,195
Aufsatz in Zeitschrift
82,195
Graue Literatur
16,295
Non-commercial literature
16,295
Working Paper
15,326
Arbeitspapier
13,501
Aufsatz im Buch
9,161
Book section
9,161
Hochschulschrift
4,617
Thesis
3,104
research-article
2,548
Collection of articles of several authors
2,270
Sammelwerk
2,270
Aufsatzsammlung
1,412
Konferenzschrift
1,073
Conference paper
914
Konferenzbeitrag
914
Bibliografie enthalten
740
Bibliography included
740
Conference proceedings
567
Amtsdruckschrift
533
Government document
533
Article
510
Collection of articles written by one author
494
Sammlung
494
Dissertation u.a. Prüfungsschriften
478
Case study
393
Fallstudie
393
Lehrbuch
320
Textbook
251
Reprint
249
Advisory report
197
Gutachten
197
review-article
178
conceptual-paper
168
review
131
Systematic review
125
Übersichtsarbeit
125
Forschungsbericht
119
Statistik
119
more ...
less ...
Language
All
English
139,877
German
13,342
Undetermined
7,227
French
765
Italian
328
Spanish
298
Russian
279
Polish
220
Swedish
92
Dutch
91
Portuguese
61
Danish
48
Hungarian
48
Czech
43
Norwegian
43
Finnish
37
Slovak
21
Lithuanian
20
Romanian
16
Bulgarian
14
Ukrainian
12
Serbian
11
Croatian
10
Slovenian
8
Kazakh
5
Turkish
3
Chinese
3
Arabic
2
Macedonian
2
Multiple languages
2
Bosnian
1
Valencian
1
Indonesian
1
Korean
1
Malay (macrolanguage)
1
more ...
less ...
Author
All
Sutter, Matthias
161
Han, Heesup
156
Belk, Russell W.
139
Mattila, Anna S.
137
Phau, Ian
127
Haucap, Justus
123
Grunert, Klaus G.
119
Gierl, Heribert
117
Bauer, Hans H.
104
Huber, Frank
99
Septianto, Felix
98
Dwivedi, Yogesh K.
95
Knieps, Günter
95
Wansink, Brian
95
Lusk, Jayson L.
94
Pelsmacker, Patrick de
94
Loureiro, Sandra Maria Correia
93
Budzinski, Oliver
92
Law, Rob
89
Agarwal, Sumit
88
Foxall, Gordon R.
88
Grewal, Dhruv
88
Herrmann, Andreas
85
Chintagunta, Pradeep K.
84
Wiedmann, Klaus-Peter
84
Sheth, Jagdish N.
81
Khare, Arpita
80
Straume, Odd Rune
80
Bartling, Björn
79
Nayga, Rodolfo M. <Jr.>
79
Peitz, Martin
79
Bagozzi, Richard P.
78
Usman, Osly
78
Bikker, Jacob A.
75
Cherchye, Laurens
74
Epstein, Gil S.
74
Kim, Jungkeun
74
Laroche, Michel
74
Paul, Justin
74
Tan, Yong
74
more ...
less ...
Institution
All
National Bureau of Economic Research
936
OECD
261
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
198
Springer Fachmedien Wiesbaden
166
C.E.P.R. Discussion Papers
126
Monopolkommission
85
Edward Elgar Publishing
77
European Commission / Joint Research Centre
65
European Commission / Directorate-General for Justice and Consumers
59
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
55
Institute for the Study of Labor (IZA)
52
London Economics
51
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
50
EconWPA
48
HAL
48
IPSOS
47
Europäische Kommission
45
CESifo
41
Tilburg University, Center for Economic Research
41
Verlag Dr. Kovač
40
IGI Global
39
Nomos Verlagsgesellschaft
39
World Bank
39
American Marketing Association
38
European Association of Agricultural Economists - EAAE
38
Consumers, Health, Agriculture and Food Executive Agency
37
European Commission / Directorate-General for Health and Food Safety
37
Organisation for Economic Co-operation and Development
36
European Central Bank
33
Deloitte consortium
32
International Energy Agency
32
International Monetary Fund (IMF)
32
European Parliament / Directorate-General for Internal Policies of the Union
28
Université Paris-Dauphine (Paris IX)
28
World Bank Group
27
American Enterprise Institute
26
Books on Demand GmbH <Norderstedt>
26
Centre de recherche de mathématiques et économie mathématique (CERMSEM), Centre d'Économie de la Sorbonne
26
GFK
26
Institut für Demoskopie Allensbach
26
more ...
less ...
Published in...
All
Journal of business research : JBR
2,621
Journal of retailing and consumer services
2,443
International journal of hospitality management
1,016
NBER working paper series
930
International journal of consumer studies
924
Psychology & marketing
887
NBER Working Paper
752
Working paper / National Bureau of Economic Research, Inc.
728
Journal of consumer research : JCR ; an interdisciplinary bimonthly
639
Management science : journal of the Institute for Operations Research and the Management Sciences
611
Asia Pacific journal of marketing and logistics
567
Tourism management : research, policies, practice
519
Marketing science
518
Discussion paper / Centre for Economic Policy Research
504
SpringerLink / Bücher
493
The journal of product & brand management
492
CESifo working papers
488
Journal of marketing research : JMR
432
European journal of marketing : EJM
428
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
426
Journal of marketing communications
426
Journal of travel and tourism marketing
426
Journal of economic behavior & organization : JEBO
424
The journal of brand management : an international journal
411
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
410
International journal of contemporary hospitality management
409
Marketing letters : a journal of research in marketing
409
Journal of advertising research
402
Technological forecasting & social change : an international journal
399
Economics letters
396
Journal of marketing
396
Journal of retailing
395
Journal of the Academy of Marketing Science
387
Journal of fashion marketing and management
381
Journal of marketing management : MM
381
European Journal of Marketing
379
Discussion paper series / IZA
376
Cogent business & management
372
Journal of international consumer marketing
372
Journal of Consumer Marketing
367
more ...
less ...
Source
All
ECONIS (ZBW)
148,466
RePEc
5,406
Other ZBW resources
3,224
EconStor
2,560
USB Cologne (EcoSocSci)
2,199
BASE
366
USB Cologne (business full texts)
253
ArchiDok
94
OLC EcoSci
54
more ...
less ...
Showing
1
-
10
of
162,622
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A practical analysis of comparative advertising
Woźna-Burdziak, Weronika
- In:
European research studies
24
(
2021
)
4B
,
pp. 1019-1028
Persistent link: https://www.econbiz.de/10012806250
Saved in:
2
In advertising, a double negative does not equal a positive
Gressel, Justin W.
;
Carlston, Donal E.
;
Oakley, James L.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 470-487
Persistent link: https://www.econbiz.de/10010198650
Saved in:
3
Pointing out differences : consumer evaluations of comparative information across product types
Pant, Anurag
;
Hsieh, Yi-ching
;
Lee, Monle
;
Shen, Chung-han
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10010399894
Saved in:
4
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
5
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
6
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
7
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
8
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
9
Disclosure of product information after price
competition
Woo, Hee Yeul
- In:
The B.E. journal of theoretical economics
24
(
2024
)
2
,
pp. 555-597
Persistent link: https://www.econbiz.de/10015433196
Saved in:
10
Externe Referenzpreise : eine empirisch gestützte verhaltenswissenschaftliche Analyse
Eschweiler, Maurice
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004863753
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->